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The Stories We've Told
Brazil's Top 10 Tech Companies
Focus on its Social Media Platforms
Goal
Create engaging content for different audiences across multiple social media platforms.
Conclusion
Our tailored, data-driven approach to content creation has led to remarkable increases in engagement and followers across multiple social media platforms, achieved through an organic strategy in under two years. Notably, we doubled Qintess' LinkedIn followers, significantly boosting brand awareness and engagement on the platform.
Solution
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Conducted thorough research on each social media platform's audience demographics and preferences.
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Developed a content strategy with platform-specific messaging and formats.
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Employed A/B testing and data analytics to measure engagement and optimize content.
Results
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Achieved a 40% increase in overall engagement and 30% increase in followers across all platforms through an organic strategy.
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Doubled the number of followers on LinkedIn in less than a year.
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Achieved a 25% increase in click-through rates.
Focus on its events
Goal
Participate in the largest technology and innovation event in the financial sector in Latin America, to drive revenue for the company.
Conclusion
Through our targeted approach, visually compelling booth design, and comprehensive marketing plan, we successfully participated in the biggest financial technology event in Latin America and drove significant revenue for the company. We achieved a 50% increase in leads generated compared to the previous year, resulting in $500,000 in new business revenue. Additionally, our presence at the event helped to significantly increase brand awareness and industry recognition.
Solution
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Conducted thorough research on the event and its attendees to develop a targeted approach.
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Created a visually compelling booth design that showcased the company's products and services.
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Developed a comprehensive marketing plan to promote the company's presence at the event.
Results
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Achieved a 50% increase in leads generated from the event compared to the previous year.
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Generated $500,000 in new business revenue from event leads.
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Significantly increased brand awareness and industry recognition.
Focus on its innovation
Goal
Create a gamified recruitment experience that engages candidates and reinforces the company's brand as innovative and forward-thinking.
Conclusion
The gamified recruitment experience proved to be a highly effective way to engage candidates and reinforce our client's brand as innovative and forward-thinking. By conducting research on gamification and best practices in recruitment, we developed a customized, interactive game that simulated the company's work environment and culture. The game was promoted through various channels, resulting in increased candidate engagement by 35% and reduced drop-off rates in the recruitment process by 20%. Additionally, the game attracted a 40% wider pool of diverse candidates and led to an increase in the number of quality hires by 25%. As a result, the company's brand perception was significantly improved by 50%.
Solution
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Conducted research on gamification and best practices in recruitment.
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Developed a customized, interactive game that simulates the company's work environment and culture
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Promoted the game through various channels, including social media and email campaigns.
Results
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Increased candidate engagement by 35% and reduced drop-off rates in the recruitment process by 20%.
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Attracted a 40% wider pool of diverse candidates and increased the number of quality hires by 25%.
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Improved the company's brand perception as innovative and forward-thinking by 50%.
Goal
To launch a new book, "O Amor é uma música de 7 notas," and drive downloads on Amazon Brazil in a highly competitive market.
Conclusion
Successfully launched "O Amor é uma música de 7 notas" and drove impressive results. Campaign generated buzz, establishing the book as a must-read in the Brazilian market. Highlights the power of targeted and innovative advertising in achieving tangible business outcomes in highly competitive markets.
Solution
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Used TikTok as the primary advertising platform. • Created a series of short videos using a focused H2H strategy.
Results
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Generated over 3,000 downloads of the book on Amazon Brazil within just one month of launch.
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"O Amor é uma música de 7 notas" ranked as the 16th most downloaded novel on Amazon Brazil.
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The book's launch received significant media attention, further bolstering its success.
Amazon Brazil's Top 20: The Sixteenth Most Downloaded Novel
Goal
Increase significantly the number of monthly follower growth on LinkedIn and increase the engagement rate to 3%.
Conclusion
For three consecutive months, I successfully doubled the follower growth on LinkedIn, securing a position as the #1 growth rate leader in the company's benchmark. Additionally, LinkedIn recognized us as the second-highest company in engagement rate among our competitors.
Solution
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Conducted an in-depth analysis of the audience to grasp the nuances of B2B follower behavior.
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Crafted content that deeply resonated with our target audience.
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Devised and executed a robust Employer Branding strategy.
Results
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I achieved an impressive 200% growth on LinkedIn.
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My efforts led to an organic engagement rate that consistently hovered around 55%.
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Additionally, media outlets began using the content I created for LinkedIn in their press releases