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White Powder
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EXPERIENCE

Past/Present Roles

Digital Marketing & Communications Specialist at Scala Data Centers

April 2023 - Present 

  • Marketing Campaigns: Developed and executed comprehensive marketing campaigns encompassing both online and offline channels to effectively promote Scala's diverse products andservices.

  • Market Research and Insights: Conducted thorough market research to identify target audiences, analyze market trends, and assess competitor strategies. Generated actionable insights that directly informed and enhanced marketing strategies.

  • Collaboration and Content Creation: Collaborated seamlessly with cross-functional teams to create compelling marketing content, including website copy, blog articles, social media posts, email campaigns, and impactful promotional materials like the ISG Provider Lens engagement campaign. Spearheaded the creation of the company's Sustainability Report, devising a strategic storytelling and communication plan.

  • Social Media Management: Managed various social media platforms, curating engaging content that significantly boosted brand visibility, spurred customer engagement, and fostered community growth. Achieved exceptional results in a fast-paced environment, increasing follower rates by an impressive 200% and elevating content engagement rates by 55%.

  • Digital Marketing Expertise: Coordinated and executed dynamic digital marketing campaigns, including initiatives in search engine optimization (SEO), LinkedIn ads strategy, and innovative e-mailmarketing.

  • Metrics Analysis and Reporting: Tracked and analyzed key performance metrics of marketing campaigns, translating findings into impactful reports. Utilized data-driven insights to generate recommendations for optimization and continuous improvement within a weekly/monthly reporting framework.

  • Industry Trends and Opportunities: Monitored emerging industry trends and developments, proactively identifying novel marketing and sales growth opportunities.

  • Effective Collaboration: Collaborated successfully with external vendors, agencies, and partners, ensuring the seamless and effective execution of diverse marketing initiatives.

  • Innovation and Skill Enhancement: Demonstrated a strong commitment to remaining at the forefront of marketing innovation by staying up-to-date with the latest tools, technologies, and best practices.Applied innovative approaches, such as implementing AI-driven voice-overs and videotools, to enhance content engagement and impact.

Social Media Manager and Marketing Strategist at Qintess

March 2021 - March 2023

  • Developed and executed a comprehensive social media strategy, resulting in a 50% increase in lead generation

  • Managed the content creation team to implement a content strategy across multiple platforms

  • Provided monthly reports on social media KPIs to executive leadership and maintained an automated tracking system for websites

  • Boosted TikTok engagement from 0 to 100% within a month and developed a gamified recruitment experience for HR

  • Improved email marketing engagement to 80% open rate through personalized strategies

  • Doubled the number of LinkedIn followers in less than 14 months

  • Successful execution of the company's participation in the largest financial tech event

  • in Latin America, resulting in 1.6 million in revenue deals

Social Media Consultant at Zeferino

August 2021 - April 2023

  • Designed and executed social media strategies to increase brand awareness across

  • LinkedIn, Instagram, and TikTok

  • Led the content creation team to implement an SEO-focused content strategy

  • Used data analysis to improve engagement by 40% YoY

  • Worked with the CEO on special projects to raise brand awareness

ACADEMIC EXPERIENCE

My Studies

Postgraduate Degree in Marketing and Digital Media

2021- 2022

Completed postgraduate degree in Digital Marketing and Media at FGV, enhancing skills in social media, SEO, and other digital marketing tactics.

Bachelors degree in Biology 

2015- 2019

Bachelor's degree in Biology with honors from Bluefield University, providing a foundation in research, data analysis, attention to detail, and a unique perspective.

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